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Tips on Writing In-Depth Blog Posts That Rank Well

1. Write Longer Content

Create 2,000+ word articles. The more content you have, the more keywords you can include, and the more thorough you can be with your topic.

Why?

Longer content is more likely to rank well in search results. In fact, a study by serpIQ found that the average number of words in the top 10 search results is over 2,000 words.

2. Target Long-Tail Keywords

These are more specific than short-tail keywords, meaning they're less competitive and easier to rank for.

Why?

Long-tail keywords are more likely to be searched by people who are further along in the buying cycle, so they're more likely to convert into customers.

3. Use Keywords in Your Title, Meta Description, and Content

The title tag is one of the most important ranking factors, so it's important to include your target keyword in it. The meta description is also important because it's displayed in search results, so it's a good opportunity to include your keyword and entice people to click on your link.

Why?

Using keywords in your title, meta description, and content helps search engines understand what your content is about, which makes it more likely to rank for those keywords.

4. Link Out to Reputable Sources

Linking out to reputable sources helps to build trust and authority, which can help you rank better in search results. When linking out, be sure to use descriptive anchor text.

Why?

Linking out to reputable sources shows that you've done your research and that you're providing quality content. It also helps to distribute your link juice around the web, which can help to improve your overall ranking.